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LONDON--(BUSINESS WIRE)--The functional drinks market is poised to grow by USD 179.28 billion during 2020-2024 progressing at a CAGR of over 11% during the forecast period.

The report on the functional drinks market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

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The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the health benefits of functional drinks.

Danone

At the origin of Social Business initiatives, the partnership with Grameen Bank was decisive: it is the one that put Danone employees in touch with poor consumers in Bangladesh and has been a major driver of disruptive innovation. The Danone company brand will allow us to demonstrate our uniqueness into a driver of growth and add extra equity to our brands, to build consumer trust.

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The functional drinks market analysis includes the distribution channel segment, product segment, and geographic landscapes. This study identifies the increasing consumption by millennials as one of the prime reasons driving the market growth during the next few years.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

The functional drinks market covers the following areas:

Functional Drinks Market Sizing

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Functional Drinks Market Forecast

Functional Drinks Market Analysis

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Companies Mentioned

  • Archer Daniels Midland Co.
  • Danone SA
  • Monster Beverage Corp.
  • Nestlé SA
  • NextFoods Inc.
  • PepsiCo Inc.
  • Red Bull GNBH
  • Suntory Holdings Ltd.
  • The Coca-Cola Co.
  • The Kraft Heinz Co.

Key Topics Covered:

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product placement
  • Energy beverages - Market size and forecast 2019-2024
  • Functional fruit and vegetable juices - Market size and forecast 2019-2024
  • Sports beverages - Market size and forecast 2019-2024
  • Prebiotic and probiotic drinks - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by Product

Market Segmentation by Distribution channel

Jobs
  • Market segments
  • Comparison by Distribution channel placement
  • On-trade - Market size and forecast 2019-2024
  • Off-trade - Market size and forecast 2019-2024
  • Market opportunity by Distribution channel

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher-priced units
  • Market challenges
  • Market trends

Vendor Landscape

Danone Divestiture

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Archer Daniels Midland Co.
  • Danone SA
  • Monster Beverage Corp.
  • Nestlé SA
  • NextFoods Inc.
  • PepsiCo Inc.
  • Red Bull GNBH
  • Suntory Holdings Ltd.
  • The Coca-Cola Co.
  • The Kraft Heinz Co.
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Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Bangladesh

  • Inhabitants: 163 million
  • Annual income per capita: 4 560 USD
  • 40% of kids under 5 years are suffering from anemia (WHO – 2016)
  • 22% of preschool-age also have Vitamin-A deficiency (WHO – 2016)
  • Moderate and severe underweight prevalence is 22.6 % in 2019. Similarly, moderate and severe stunting rate is 28% in 2019. (UNICEF-2019)
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In Bangladesh, one out of two children suffer from malnutrition, so it’s very hard for them to reach their full physical and mental potential. Eating well enables children to grow, develop good memory and maximize their learning at school, which prepares them for a bright future – for themselves and for their country.

That’s why the Grameen Danone Foods team developed Shokti +, a yoghurt enriched with micronutrients (iron, Iodine, zinc, vitamin-A) that helps to fulfil the children’s nutritional needs.

Grameen Danone Foods is also a source of income for the inhabitants of surrounding villages: the small farmers sell their milk to the company and women with no resources earn an income by selling the yogurts door-to-door. Grameen Danone Foods also supports 100 van pullers by giving them insurance, sales training, and revenue stability.

500

farmers living better by selling their milk to Grameen Danone

Nafisa

Shokti+ Lady, Entrepreneur, Bogra, Bangladesh

When the roosters start to announce the first light Nafisa already finished preparing roti and eggs for her family. She lives in the Northern Bangladeshi village, in a small tiny house together with her husband, their son, his wife and a lovely Rahim, her grandson. Today is a special day, as Rahim is going to school for the first time. She has arranged a special treat for him – Shokti+ yoghurt – for Rahim to grow up healthy.

After all the family leaves home, Nafisa takes her bag and walks to the village crossroad to meet Asadul, the rickshaw van driver who delivers a fresh batch of Shokti+ for Nafisa to sell in the neighbourhood villages. This is a unique opportunity for Nafisa to gain some income and help to support her family. She knows Asadul since he was very small boy and she is happy that he found a regular job in Grameen Danone. Before, he was living on a daily wage, and it was difficult for him to support his family.

She takes a fresh batch of yoghurt, spares one in the corner of the bag, for Rahim, and goes to sell it in the villages. She really enjoys meeting people and seeing happy faces of children eating Shokti+.

Photos by Sandro di Carlo Darsa